Are Women Buying Men’s Underwear For Themselves?

By on November 1, 2014

Are Women Buying Men's Underwear For Themselves?We recently did a post on the release of the M&S men’s underwear that model David Gandy debuted himself. This underwear line is not only sophisticated, but also comfortable. Well, not only men have discovered the new path to freedom from poorly made underwear. Women account for almost half of the sales if not more of the new line. M&S believes that women aren’t just buying the underwear for their partners, but to wear for themselves. I don’t blame women one bit and you can check out the release of the M&S collection here. The Guardian states that:

Things are moving apace in genderless fashion and, as per, women are ruining everything. According to Marks & Spencer, the Official British Empire of British Underwear, women are starting to buy men’s underwear, with some increasingly close to out-buying them.

The British retailer claim half of their men’s underwear is currently bought by women, and while it’s impossible to ascertain how many of these are women purchasing for partners/parents and how many for themselves, the retail chain says it “does suggest that men’s underwear is a common consideration for women irrespective of whether or not they are wearing it themselves”. Without jumping to conclusions while jumping wholly to conclusions, does this mean that the final frontier in gender-specific clothing – underwear – no longer exists?

Of course not. That would be absurd. But it does make you wonder what’s going on. At M&S, their most successful collection – bar Rosie Huntington-Whiteley’s excellent lingerie line – is currently the 28-piece David Gandy for Autograph line, designed by British male model, David Gandy. The boxers are great: luxe, louche and sophisticated, they also have the unique cache of being as much for women as men. Team Gandy have confirmed that David “did design his collection very much with women in mind” confirming something else we’ve known for some time, that Team Gandy is no fool. That the Rosie collection now features a pair of feminine, lace-panelled shorts is no coincidence either. Masculine underwear or even men’s underwear is longer the sole preserve of men.

More and more unisex underwear is being release from companies like Acne and is changing the scene of underwear forever.  Women are wearing underwear to bed at night and want something comfortable to sleep in.  Lounging around the house is much easier in a pair of boxers than a thong.  Times are changing for the better.

Acne Unisex Underwear

So what’s the appeal in loose and manly underthings and what should you buy? Writer Eleanor Morgan has been wearing men’s underwear for years “because they are so comfy” but admits the David Gandy boxers were a game-changer. She wears them “in bed, around the house, anywhere really”. I’ve been walking a similar path for years (if only the path between the loo and my bedroom) going for the American Apparel Y-fronts, something loose from Blue Harbour when I’m skint or reaching for Gandy’s if I’m feeling special. To me, it’s a welcome and marked move away from the thongs of youth, and quite frankly, a step towards equality. Like Morgan, I agree that if anything is worth sleeping in, it’s a pair of men’s underwear.

For one male writer – let’s also call him David – the rise of unisex underwear has left him cold. “It started early – whatever she [his girlfriend] came wearing to our dates was compromised by the evening’s later activities, so she’d just borrow something of mine to sleep in.” Not initially against it – “it was a reminder we were recklessly sexual people” – events reached a tipping point when they moved in together: “She still wears my pants in bed.” As to why, he says: “I think because girls’ underwear is expensive and uncomfy and she hates shopping.” However, the choice of Gandy’s undies is inexplicable: “Do they think they’re his personal underpants and he might come round to get them back?”

Time will tell what happens, but women want to be comfortable just as much as men do and are finding relief with some of the newer lines of underwear like Gandy’s.  Just be sure to watch your underwear drawers for potential thieves in the middle of the night.



About Nick Dean

I love to go on treks even if it is out in my backyard. If I am not on treks, I am at the office working and trying to keep a good eye out for men's fashion. It is important to me to look sharp while being comfortable and I will share my findings here.

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